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Archive for February, 2010

Celebration Means Brainstorming Ideas For Appropriate Slogans

EARTH DAY IS A SPECIAL DAY – There is a special day each year that was established in 1970 by Gaylord Nelson to raise awareness in individuals, communities, towns, governments and countries about the state of our earth.

We have come to realize that our Blue Marble has finite resources. Once human greed and actions of indiscretion removed or destroyed our land, water, and air it would take thousands of years to repair our fragile planet, if ever.

OUR CHANGING WORLD Many had no concept of the untold repercussions upon all living organisms that would result from thinking only of how to take from the earth and not give back or preserve. We are feeling the effects in our escalating human diseases, loss of rain forests that filter our air, changing climates bringing drought, tornadoes, hurricanes, earthquakes or floods. We are observing the rapid extinction of plants and animals both on land and in our oceans.

INCREASED AWARENESS Due to the heightened awareness from past Earth Day Celebrations many have championed for preservation and replenishing our Earth. This year we hope to far surpass the original 20 million people who were involved with that first Earth Day almost 40 years ago. The need is more pressing and urgent. Our landfills are over-burdened and farm animal waste seeps into our water supplies. We scrape coal from the ground and leave eroded denuded rock. We need to find technological methods to secure nuclear waste, stop air pollution and clean up the invisible acid rain that harms every living thing.

LAWS CAN BE ENACTED Countries around the world have created governmental committees and agencies to spearhead environmental clean up and to oversee improved management of natural resources. We should legislate for better programs and ways to protect our earth. The spirit of the day includes binding people together by simply stating the cause through slogans, posting them on banners in public places and using them as public service announcements.

BUILD COMMUNITY AND AWARENESS WITH MOTTOES Slogans solidify the main theme for each year’s celebration. You may want to emphasize the grand scheme of things or focus on a particular issue. There may be off-shoots from different organizations as they gather support for their favored area. One group may consider the rivers and streams where their people fish and recreate as the top priority. Others may focus on trees, natural preserves, and all aspects of wood and forests. People living in mountain ranges may emphasize the importance of clean air and fight to prevent acid rain. Villages that live on the coasts want to keep their fisheries alive with clean oceans.

GET INVOLVED BY BRAINSTORMING SLOGANS Suggestions for stimulating discussion, approaching the issue of slogans and having fun at the same time:

1. Meditate on the idea of Earth Day. What does your intuition tell you?
2. Look around and take notice how pollution effects you? What is the most important issue?
3. Read the paper, listen to the radio, or search the latest news online. What current event topic comes up most often?
4. Talk with friends, family, community and congregation members. Get some opinions.
5. Join an environmental group in your region and read their articles.
6. Create a survey.
7. Now that you’ve got the juices flowing, begin writing the main ideas.
8. Use as many words to describe the themes and then see if any phrases or words cover these ideas.
9. Are they catchy like the hook of a song or the repeating stanzas?
10. Would the phrase fit on a button or shirt?
11. Are the words powerful? Would they motivate others to action?
13. Are the words emotional? Do they touch the heart with meaning?

http://budurl.com/EarthDaySlogan – See a list of slogans that have been used in the past or have been proposed by others visit this Hubpage
http://www.eventslisted.com/eventlaunchstrategies/ – Learn more about the Social Media aspect of EarthDay and the power of the internet and people working together towards one goal.
Please write to me if you have ideas for EarthDay Birthday Celebration Slogans.

Debby Bruck, CHOM. believes hope and healing can be accomplished through homeopathy. She sees the good in all people and prays that the people of the world will work together to repair the earth. Every little good act makes a better world.

Star News Of monsanto Seeds

Germ of an Idea – A Modern-Day “Roman” Aqueduct For Florida

The west coast of Florida remains trapped in an ongoing drought. In Pinellas and Hillsborough Counties (Tampa and St. Petersburg/Clearwater) severe restrictions on water use are in place. Even the use of reclaimed water for lawns and gardens is now restricted. The rainy season is not yet here; but in past years the amount of rainfall received during the wet months was far below the historical average, so that reservoirs and ground water supplies have never had a chance to recover.

The situation is quite different in northern Florida, in the Panhandle and all across the State close to the Georgia border. The weather in those parts of the State is generally wetter, and more consistently so, than the weather farther south.

Yesterday, our local St. Petersburg Times carried a story (with photographs) of the damage which is now being inflicted in Madison County (which borders Georgia) by floodwaters from the Withlacoochee and Suwannee Rivers. The storms which produced the rain moved from west to east across the Panhandle over the past week, to the point at which the Withlacoochee crested at 89 feet, four feet above the record set in 1948. So far, the rising floodwaters have destroyed or caused severe damage to almost 200 homes and lesser damage to 500 more, all areas combined. Two people are known dead, and one person is missing.

Quite apart from the possibility of reducing the tally of deaths, personal injury, and property damage which even a partial remedy for river flooding in these areas might entail, it boggles the mind just to consider the sheer waste of so much fresh water. Most of that damaging flood water will be gone forever as it eventually finds its way to the Gulf of Mexico. That’s a shame, because so much of it could be put to good use in the west coast, central, and other parts of the State where it is so desperately needed. The waste is not just limited to damaging flood waters, either. The “top of Florida” is blessed with more rainfall, on average, than it needs. Obviously, the flow of river water into the Gulf represents a volume of water which has not been put to good use.

In passing, we acknowledge that the flow of a certain amount of river water into the Gulf is said to be necessary for the health of the shellfish beds near the coastline.

Even so, it seems inadmissible to stand by and do nothing but watch a surfeit of water in the northern counties lay waste and then go to waste while there is such a great need for water in other areas of the State. Surely there is a partial remedy which might ameliorate the problems in the affected sections.

The Romans found a way to move big volumes of water over considerable distances. Surely we can build on their success – and on successes over the centuries since that time – by constructing an Aqueduct system to bring excess water from the northern Florida counties to drier areas to the south.

The best part is that the right-of-way is already in place! It’s called Interstate 10 and Interstate 75. Take a peek at a map of Florida. Find the intersection of I-10 and I-75. The Suwannee and Withlacoochee Rivers are close by, as are other rivers. There are others to the west, and I-10 probably crosses every one of them.

Excess water could be fed into the Aqueduct lying above-ground or underground in the median of I-10 at various points along its route, and then fed south toward Tampa and St. Petersburg/Clearwater in that part of the Aqueduct lying within the median of I-75 and I-275. Do you see how obvious that is?

If ever there was a perfectly-planned right-of-way for a particular purpose, although not part of the design at the outset, this is it.

There would be hurdles. There always are. Will and determination were invented for the purpose of overcoming hurdles.
It seems to me that the construction and operation of The Florida Aqueduct is an undertaking which private capital should undertake. It need not cost the State a penny.

Let’s see whether anyone steps up to the plate.
.,.,.,.,.,.
William Kurtz

Palm Harbor, Florida

April 11, 2009

The author is a retired corporate CEO and attorney, and a long-time investor. He has passed the NASD Series 65 Investment Adviser exam. He publishes his Investment Newsletter and Action Suggestions three times per week at http://www.candlewave.com/ The Action Suggestions provide specific Safety Stops on major Indexes; a review of the major Indexes; an individual review of each of the Gold, Silver, and Crude Oil markets; an individual review of each of the Dow 30 stocks and of selected non-Dow stocks; a review of five popular Forex pairs; and his Daily Commodities Report. The Daily Commodities Report is also available as a free-standing service at http://www.commoditiesjunction.com/ The Operating Manual for his copyrighted “Candelaabra” technical analysis trading system for all financial markets is also available through its own website at candlesticksonsteroids.com and via info@candlewave.com

“Candelaabra” rides atop Genesis Financial Technologies’ “Trade Navigator” © platform. “Trade Navigator” with the “Candelaabra” overlay, and data feed, are available directly from Genesis by arrangement with CandleWave, LLC. in a joint risk-free 30-day trial of Trade Navigator and of Candelaabra.

Article Source: http://EzineArticles.com/?expert=William_Kurtz

Yves Béhar Unveils New Solar Powered Hackable Electric Vehicle …

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ARRLWeb: ARRL NEWS: The K7RA Solar Update

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Landport Solar-Powered Speakers » Coolest Gadgets

Landport Solar-Powered Speakers on Coolest Gadgets.

Help Environment Save by Recycling Cans

I like walking. Whenever I can I leave the car at home and walk. I walk to the shops, to the library, and many other places as well. Every day I see used aluminum drinks cans dropped on pathways and in hedgerows. If people want to dispose of them this way at least drop them where they can easily be picked up by someone else, and not in a hedgerow or other difficult spot where it is easy to be scratched and prickled by thorns.

Many people have a twinge of conscience about the environment and what we can do voluntarily to help save it. Recycling cans is what we can do easily. All you need do is separate them from the rest of the rubbish and either take them to a recycling centre or leave them in your “recyclables” bin, to be collected by, in our case, the local council.

The one thing we must not do is put them in landfill, because they don’t biodegradable.

Instead of throwing away empty aluminum cans away here are four ways to reuse them.

1. Used ring pull cans could be used as a miniature vase for a flower or two.

2. Rinse out used cans and use them in the garden shed for storing small items such as nails and washers.

3. You could use an old can to practice your putting. Take it to the office and put it on the floor any time you want to practice your putting.

4. Rather than leave your pens and biros scattered all around the house why not put them all together in a used can.

This is just four ideas of what to do with used empty cans. You might well be able to think up many more ideas for recycling cans.

Philip Woodrow is a part time author who writes on a variety of issues of personal interest including: Help save the environment and Recycling cans

IDGTV: Tech News For Update

New Citizen Science Opportunity: Solar Storm Watch | Universe Today

Sun-worshiper alert! Now you can have the chance to help scientists spot and track solar storms and be involved in the latest solar research. The.

My Solar System – Neatorama

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Global Warming is Caused by Both Nature and Man

It will take all of us to make a significant impact in the world against global warming. The earth is in trouble because of the pollution that we may have caused. It would seem that we are apathetic to the earth’s plea for help. Every natural disaster that is happening to the world, to us, is caused by us. We may have caused it directly or indirectly.

One of the more significant effects of the damage that we have caused this planet is global warming. We may have been feeling how it is a little warmer, how the seasons are all in disarray. It is cold when it should have been hot and it is hot when it should have been cold. Typhoons are also stronger than ever before, aside from the fact that it is more frequent. And haven’t you noticed how a little rain could cause floods? Don’t you find that weird? Well, these are all the effects of global warming and we should be alarmed by it.

That is why natural and environmental causes such as the earth day should be supported because aside from minimizing the use of electricity which is by the way one of the causes of global warming. It brings about social awareness to inform those who are oblivious to what is happening to the world and it re-educates those who are aware. Information is the key and it may be the cure if we do it together. Great things are going to happen. Just the recent earth day brought about great changes that will be felt by the people for generations to come. Can you just imagine the positive effects that this will bring to mankind? Earth will benefit if it continues yearly. Who knows maybe one day global warming will no longer be a problem.

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Ferrostaal will use solar technology from eSolar in power plants to be built in Europe, the Middle East and South Africa.

Convertor Of Solar

USA – China – A G2 For Climate and Economy?

China appears to view global warming as an economic issue, Obama’s administration is primarily focused on the current economic crisis as well, but climate change is also a serious crisis and a threat to the world’s economic system itself with all its present and predicted impacts. Don’t these global problems require an integrated economic and environmental strategy? The hypothesized summit between Barack Obama and the Chinese president, Hu Jintao, could be an important step to accelerate urgent actions needed both to face the global economic downturn and to build a solid climate pact.

China, in its last 5-year plan, sets targets to reduce national energy intensity (energy used per unit of GDP) by 20% between 2006 and the end of 2010. According to Deborah Seligsohn, China Program Director on Climate, Energy and Pollution of the World Resources Institute, this target seems to be realizable given their latest remarkable record (-1.8% in 2006, -3.7% in 2007, and -4.2% in 2008.) Last month Hillary Clinton met experts from the Asia Society and the Pew Centre for Climate Change that together wrote a report that could help the creation of this US-Chinese partnership on climate change. But the good examples from China, although not directly referred to CO2 emissions, and Obama’s ambitious plan on energy and climate will need decisions from other 13 countries (or federations such as the EU), including Russia, India, Japan to get 80% of world’s emissions “under control”. Nowadays the other 173 countries account for about 20% of total CO2 emissions, but population increase and old development patterns could dangerously increase their “pollution share” in the future: every nation will be then required to cut the CO2, but large amount of money are needed to do so. Where will our leaders take Dollars, Yuan or Euros these days?

Next steps: -264 days to COP15:
Two events along the path to Copenhagen will take place in Bonn from March 29th to April 8th: the 7th session of the AWG-KP (Ad Hoc Working Group on Further Commitments for Annex 1Parties under the Kyoto Protocol) and 5th session of the AWG-LCA (Ad Hoc Working Group on Long-term Cooperative Action under the Convention). As we can read on the UNFCCC website “this is the first of three planned negotiating sessions before COP 15 in December” and can hopefully prepare a good ground for delegations and political leaders to decide upon.

Written by Luca Marazzi on behalf of Responding to Climate Change.

For further information on Climate Change please visit the Responding to Climate Change website – http://www.rtcc.org

Article Source: http://EzineArticles.com/?expert=Luca_Marazzi

Report Greenhouse Gases (GHGs)

The newly formed Obama administration has listed greenhouse gas (GHG) tracking and reporting as a major goal, with the objective of protecting the future of the environment by reducing today’s carbon footprint. If no action were taken, the makeup of the earth would significantly altered. Future actions will establish a market drive carbon cap and trade program to drive GHG emissions reductions.

Greenhouse Gas tracking is outlined in The Climate Registry Protocol, which details the requirements for mandatory monitoring and tracking. The premise around greenhouse gas tracking are included in the U.S. Clean Air Act, aimed at improving air quality and lowering greenhouse gas emissions.

The Environmental Protection Agency (EPA) proposes mandatory reporting of the gases contributing to global climate change from about 13,000 facilities nationwide. These facilities account for the majority of greenhouse gas emissions within the United States and present a logical starting point for emissions reductions in the US. The regulation would cover companies that either release large amounts of greenhouse gases (GHG) directly or produce or import fuels and chemicals that when burned emit large amounts of carbon (CO2) gases.

One of the major focuses of the Greenhouse Gas tracking protocol is refrigerant gases used in refrigeration and cooling systems by numerous facilities, including manufacturers, food processors, retailers, grocery stores, office buildings, municipalities and hospitals, just to name a few. Because of their chemical makeup, refrigerant gases contain significant levels of carbon in the form of chlorofluorocarbons (CFCs), hydrochlorofluorocarbons (HCFCs) and perfluorocarbons (PFCs). Use of these compounds has been regulated under the U.S. Clean Air Act for several years.

Greenhouse gases absorb and release radiation into the atmosphere, setting off a global warming effect on earth. The intent and overall goal of GHG tracking relates to better collection and management of the emissions data now so informed decisions can be made about future carbon trading schemes. The tracking protocols also help government entities to more accurately inventory the amounts of emissions reaching the atmosphere. The new GHG legislation puts in motion the data collection, organization, and first stage reporting mechanisms to allow the US to accurately calculate and maintain a GHG emissions baseline across the entire economy. This will allow for better understanding today as well as to determine progress for future Cap and Trade programs. With this accurate information, it can be determined if the guidelines are effective in lowering the harmful effects of these substances to the ozone layer.

Greenhouse Gas tracking involves measuring direct and indirect emissions and keeping extensive records on its usage, maintenance, leak containment and disposal. Heating and cooling systems, as well as other energy consumption, are defined as direct emissions.

Better and more effective GHG management is an objective of the current US government. No longer will the US sit by and watch the world attack the issue of climate change. The US is now taking action to lower carbon emissions to the betterment of future generations. By taking no action, the earth’s makeup would significantly change, with humans and animals adversely affected and marine and plant life severely damaged.

Greenhouse Gas (GHG) management and reporting is now falling under the EPA regulations contained within The U.S. Clean Air Act because the causes of global climate change is now well know. Human activities and the use of global warming substances, like refrigerant gases, are all leading to increased global warming. The substances are carbon dioxide, chlorine, bromine, nitrous oxide, chloroflurocarbons, hydrofluorocarbons, methane, methyl bromide, methyl chloroform, sulfur hexafluoride, hydroxyl, perfluorocarbobs, halons, carbon tetrachloride, fluorine, and the fluorinated gases hydrofluorinated ethers and nitrogen trifluoride. The mandatory law is aimed at reducing the use of these substances to lower the effects of global warming.

Beginning in 2010, GHG management, tracking, and reporting will be environmental law for the highest emitting facilities. Part of the management will revolve around better tracking and reporting of refrigerant gases. Entities must submit usage reports and service records for all refrigerants having high GWP. Special calculations are applied to refrigerants when any leads occur. The GHG emission reporting rules and related protocols allow for progressive companies to take advantage of software already created to help with carbon emissions reporting. Some web applications allow organizations to track GHGs to the asset level across global, distributed facilities.

Software provided by Verisae tracks carbon dioxide (CO2) gas emissions according to The Climate Registry protocols across all sites so companies can manage their carbon emissions and work towards reducing their carbon footprint. To learn more effective refrigerant management tactics and the tools, you can research http://www.Refrigerant-Tracker.com

Clean Green Engine Fox News

DIY Solar Panels For Home Use

The cornerstones of home solar hot water are known as solar collectors, solar hot water panels or even as generic DIY solar panels for home use. You may see other variations of the name and description, but they generally refer to the …

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Giving Our Planet for Earth Day a Huge Birthday Party!

If you have a computer, imagine how you could make a difference!

How you say?

That is all I do, show others how to promote Earth day with a Professional Events Marketer that is sharing their knowledge specifically to get an important message out. Just imagine sending one note, or just telling a friend or colleague your business Supports Earth day!

It is not just about prestige it is about you creating value in your network. When you are seen to have a heart, this is attractive to people in all lifestyles. This can make your businesses look very good. Its attractive seeing a business you are involved with supporting a worthy cause!

Let me explain.

We have created Groups that are Non-profit just for helping with education, one is called Recycling Renegades, 10×10 at Face book and we have used many services that many do not know are there but used them strategically to spread the message about Earth Day. We are just getting the word out that Earth Day can Help Corporate create a better image.

To make it worthwhile for a businessperson to get involved, we have managed to get a great set of training on Social Traffic Media to get them interested in helping us with Earth Day.

Just look at the Fun we are having, but I have to say, it is a very serious message. Its not taken lightly as its global warming, pollution, rain forests rebuilding, forestry’s, clean ups on oil slicks and more. We have demonstrated our dedication with the work going into promoting Earth day and all the people fulling you tube channels and other Medias, just to get the word out about earth day, we are taking this serious.

Warning, it is not pretty! What is happening to this earth has been hidden and covered up, please if you have a weak stomach do not look and investigate.

Now look at all the Professionals that want to be part of this big picture and give a little time to learn better skills and Promote our Earth.

If over 2000 People see the Value, will you? Many together can make a loud voice for earth day do you not think it would be exceptional for your business to be involved in such a momentous occasion.

Get with it or be left behind, it is a simple decision!

NEW WORLD SAVIOUR

Saudi Arabia launches solar energy programme

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The Perfect Solar Storm – From A Global Disaster

The average solar cycle lasts for eleven years. The cycle includes a minimum of solar activity and a maximum. The sun is unusually quiet right now and has been for some time but there should be an increase in solar activity at some point in the near future.

The best current scientific estimate for the next solar maximum is 2012. If this estimate is correct, there is still a few years to try and prevent the potential of a future global disaster. A disaster that would begin on the surface of the sun and could end with tragedy on earth.

The surface of the sun is a mass of plasma that contains highly charged energy particles. Once in a while, some of these particles escape the suns surface and a mass of plasma travels through space on the solar wind. This process is known in scientific terms as a coronal mass ejection but it can also be called a solar storm.

A disaster for the planet would occur if a solar storm reaches and hits the earths magnetic shield in just the right way. If it were to happen, millions of people would lose their lives and the planet would be thrown into chaos as the technology that has become crucial to every day living suddenly gets taken away.

The perfect solar storm will start with skies that will be filled with a bright red aurora. However, soon everything will become dark as every electric bulb becomes devoid of light. The storms damage to the electric grid would be caused through an increased DC current. The runaway current would knock out and melt hundreds of key transformers within minutes, cutting off power for hundreds of millions of people.

Those damaged transformers cannot be repaired only replaced and installing a replacement takes a well-trained crew a week or more. Its incredible to consider that most major electrical utilities have just one or two suitably trained crews available for these type of transformer repairs. In addition, there are only a few spare transformers available and the rest would have to be built to order. Its a process that can take nearly twelve months.

So, the power blackout from the perfect solar storm would last for months but its not just the absence of light that would be the problem. Drinking water would still come through the taps for maybe half a day after the storm. With no electricity to pump water from reservoirs, there would be no more tap water after that.

The electric grid is necessary for almost all natural gas and fuel pipelines to operate. As a result, fuel and natural gas will quickly run out and without food delivery, supermarket shelves would soon become bare. Soon it would become necessary to control public hysteria and the military would have to be called in to restore civil order

There will be no power for heat, cooling or refrigeration until the grid is repaired and after their back up generators run out, hospitals will not be able to provide modern healthcare. A lack of water and food will result in spreading disease but Pharmaceutical companies without electricity will not be able to produce the necessary medicine.

Of course, many will say that this is absurd science fiction and it cannot happen here, but this chilling disaster scenario was outlined in a report released last January (funded by NASA) by the US National Academy of Sciences (NAS).

The fact is that a storm from the sun did hit the earths magnetic field in 1859. The effect of this solar storm on earth became known as the Carrington Event. The event was named after the amateur astronomer who observed two patches of intensely bright and white light emanating from a large group of sunspots that may have produced the event.

The solar storm that produced the Carrington Event created a red aurora across the planet from the poles to the tropics. Throughout the world, telegraph systems crashed, machines burst into flames, and electric shocks rendered operators unconscious. Compasses and other sensitive instruments reeled as if struck by a massive magnetic fist. It can happen again and the technology of the planet is now much more advanced and vulnerable.

The next solar maximum is estimated to return in about three years. A global disaster from the perfect solar storm can be prevented with proper contingency planning. There is still time for the government to be proactive and prepare to avoid disaster by creating a potential response to quickly repair the damage to the electric grid from the perfect solar storm.

James William Smith has worked in Senior management positions for some of the largest Financial Services firms in the United States for the last twenty five years. He has also provided business consulting support for insurance organizations and start up businesses. He has always been interested in writing and listening to different viewpoints on interesting topics. Visit his website at http://www.eworldvu.com or his daily blog at http://www.eworldvublog.blogspot.com

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Paper Bags Substitute Plastic Bags?

Bags hold an important place in our lives. They are sometimes referred to as the best personal carriers. They are made of various stuffs like cotton, synthetic, leather and so. But when it comes to general usage like for shopping, the names of two types of bags viz. plastic made and paper made bags come to our intellect. Both are fine, but the question is, which one is the best suited to our requirements. Lets discuss the peculiarities related with the two.

You might be thinking that paper bags are not as durable as those made of plastic. Also, we see that the latter are more commonly used than the former one. But, do you know plastic is a stuff which is really hazardous to the environment. It takes thousands of year to decompose. If burnt, it emits poisonous gases which again pollutes the environment. If buried in the ground, it makes the soil infertile. If thrown in the sea, it pollutes the sea water and proves to be a threat for the life of the sea creatures. One can imagine, how hazardous is plastic to our planet.

This perilous nature of plastic had forced the governments of many cities of the world to put a ban on the use of poly-bags, which are a major source of plastic pollution. Few cities of the world in which these polythene carriers are either completely or partially banned include San Francisco, New York, Texas, Germany, Dhaka, China, Kenya and Ireland to name a few. Even the government of Delhi had issued guidelines against the use of polythene. However, later on the government changed its decision to completely ban the polythene, due to some reasons. Government suggested the manufacturers to set up the recycling units on the basis of “polluter pays principles”. But the government has not completely given up the plan to ban these polythene carriers, it is in the pipeline.

In this context, paper bags are the best option. No doubt, they are unconventional, but they are eco-friendly and easy to recycle. Nowadays, there are various types of paper made bags available in the market. They are not only good looking, but also have ample of space to carry goods and are quite durable. The handmade paper bags available nowadays are designed to suit specific requirements which include carrying gifts, carrying wine, shopping etc. There is a separate bag to serve each purpose. Although, multipurpose bags are also made from paper. They are proving to be the best substitute for plastic or polythene carriers in the modern context.

Now, as we have told you every significant fact related to plastic and paper bags, It’s upon you which one to choose. The hazardous and non-disposable polythene, or the environment friendly and elegant paper bags.

For more information on paper bags, paper baskets, miscellaneous paper products and other handicraft items, you may visit the following sites:
http://www.handmade-paper-products.com/
http://online-handicrafts-center.blogspot.com/

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Grass Root Efforts: Promote Earth Day

What is Earth Day?

While you have probably heard the words “Earth Day”, did you know there are two observations of Earth Day? The United Nations celebrates on the equinox; hundreds of countries celebrate Earth Day annually on April 22nd. Both events were birthed in 1969, with grassroots efforts, a focus on environmental awareness, and celebration of Earth.

Events to Leading to Earth Day

Prior to 1970, conservatism was an idea held by a minority of people. The notion that natural resources would become devastated to the point of extinction did not enter our collective thought. Pollution, from our buildings, cars, and behavior, was a normal industry by-product. The idea of being the world’s steward was lumped in a mindset of ‘a hippie thing’ and not understood by mainstream America. Two previous events tilted our environmental awareness: a book and a picture.

In 1962, marine biologist Rachel Carson published Silent Spring. The book talked about the commonly used, toxic pesticides used in agriculture and daily life. The title referred to the consequences of the devastating pesticides: a world without birds. Surprisingly, Silent Spring became a hit. Americans cared, and they wanted the facts.

In 1968, the world saw the entire Earth for the first time. Apollo astronauts photographed the planet on their flight home from the moon. The Earth looked beautiful with its swirls of blues and whites. The photo provided a startling awareness: people saw Earth as vulnerable and needing human care.

Earth Day is Born

In 1969, John McConnell promoted Earth Day as a global celebration of Earth’s gifts. The equinox seemed fitting time, as it was the mid-point of spring and autumn across the hemispheres. A peace activist, McConnell first presented his Earth Day idea to an audience at the UNESCO Conference on the Environment. He wanted Earth Day to be a global holiday, where the world celebrates Earth’s wonders and gifts.

On March 21, 1970, cities across the globe celebrated Earth Day. McConnell created an Earth Day proclamation that called upon people to take action against crises of the world, such as famine, war, and poverty. The proclamation also stated that participants would celebrate an international Earth Day to create a single community and embrace Earth’s gifts. The proclamation was endorsed by well-known people and leaders around the world: astronaut Buzz Aldrin, anthropologist Margaret Mead, inventor-scientist Buckminister Fuller, Japanese environmental scientist, Y. Fukushima, American senators, U.N. President S.O. Adebo, and UN Secretary-General Thant.

In April of 1970, the world celebrated another Earth Day event. The April 22nd event also began as a way to spread awareness of environmental issues. American Senator and conservationist, Gaylord Nelson, had actively toured the U.S. in the mid 1960’s with an environmental awareness agenda. Wanting the U.S. government to take an active role in environmental concerns, Nelson presented the idea for a national conservationist tour to President Kennedy, who supported the idea. While President Kennedy’s tour did not turn environmental issues into mainstream conversations, it was a beginning in changing America’s role in environmental issues. Nelson was inspired by college campuses’ widespread Vietnam protests, or teach-ins. He thought a nationwide conservationist teach-in would get more Americans involved in environmental issues.

Nelson presented his Earth Day idea to other government officials and news organizations. He promoted Earth Day to senators, governors, mayors, and college campuses’ newspaper editors. In November 1969, he formally announced a nationwide, environmental teach-in, called Earth Day, would be held in the spring of 1970. As the event became headline news, the public reacted enthusiastically. Nelson first handled Earth Day public relations from his senate office, but with the public’s overwhelming interest, the office moved into its own organization. Founder of Common Cause John Gardner helped with a temporary office, and college students helped field the office. Nelson appointed Dennis Hayes as coordinator of activities.

Approximately 20 million people celebrated the first Earth Day. In America, participation was high in schools, which ten thousand grade schools and high schools, two thousand colleges participating. Amazing numbers, considering the event started as a grassroots movement.

Government Actions

The strength of the Earth Day movement was clear to legislatures. Following Earth Day’s success, the U.S. government passed laws that targeted cleaner living. In 1970, The U.S. Environmental Protection Agency was established. The Clean Air Act followed with a focus on reducing air pollution, with the Clean Water Act doing likewise for water clean-up in 1972. The U.S. also passed the Endangered Species Act to protect animals from extinction.

Mainstream Americans talked about recycling and conservation. In the 1980’s, many people recycled within their neighborhood recycling programs. People’s awareness of their ecological responsibility became part of their lives and actions. Children learned the importance of taking care of their environment; they were taught to care for the earth and its animals. The iconic Smokey Bear (originated in the mid 1940’s) featured poster slogans, like “If not you, who?” and “Only you can prevent forest fires. We can’t.” Americans seemed to step-up to their roles as Earth trustees.

In the 1990’s, recycling programs reduced overall waste by twenty percent. With people and government taking responsibility, companies followed suit. Manufacturers looked at ways to reduce toxic by-products and appear environmentally responsible to their customers. Their marketing campaigns highlighted eco-friendly actions, like reducing environmental waste.

Resurgence

Even with progressive responsibility, people did not celebrate Earth Day as they had in the beginning year. Celebrations were still held, but they weren’t as widely attended or announced. In 1990, the original Earth Day coordinator, Dennis Hayes, organized a worldwide Earth Day. For the thirtieth anniversary of Earth Day, Hayes planned for a global celebration, with participation from countries around the world. The event was observed by 200,000 people across the globe. The movement continued with recognition that environmental issues impacted the world and spurred the international community to work as a unit and combat its shared problems. In 1992, leaders at the United Nations Conference on Environment and Development (UNCED) recognized their joint responsibility and planned for future projects on sustainable living.

Earth Day Birthday

In 2009, visionary Simon Ford led a grassroots effort on the internet. This global community focused on a renewed urgency about environmental issues. Their first major campaign focused on worldwide environmental crises, the responsibility of mankind to solve them, and a project to unite participants across the world. The event, Earth Day Birthday, formed, as a global event to celebrate Mother Nature’s gifts.

Successful Earth Day events in the past came from grassroots efforts in spreading environmental awareness. Earth Day Birthday joins online social networks with real world actions. Earth Day event organizers and participants find each other on the web. Supporters are spreading the word on environmental issues and taking action in their own communities. Earth Day Birthday provides the 20th century, grassroots effort in reaching eco-friendly people and making an impact on the planet.

For more information about Earth Day Birthday, this site provides Earth Day Birthday campaign details:
www.eventslisted.com/eventlaunchstrategies/category/launch-strategies/earth-day-birthday

Jennifer Akers is a freelance writer, book reviewer, and editor. She writes about family, education, business, and social marketing. Her eco-friendly passions started with an interest in making a difference in the planet and joining Earth day Birthday. To find out more about her freelance writing life, please visit: http://www.Squidoo.com/JenniferAkers

Green Technology